CHINESE MARKETING

WeChat & Weibo

Chinese Social Media Marketing

In 2024, Sensory Media acquired WeiPerth, gaining Perth's first WeChat Official Account dedicated to local news and information. Together with Media Today Group's Perth-based network, we now reach more than 100,000 Chinese readers across Western Australia.

Through WeChat and Weibo, we share local stories, community updates and essential information. During the COVID-19 pandemic, our team worked with the WA Police Force to translate and distribute key safety messages, supporting public awareness and community wellbeing.

WeiPerth (WeChat)

Perth Today (WeChat)

WeChat Assistants

WA Today (RED)

Perth FANG (RED)

Perth Today (Weibo)

WeChat

As the first Chinese media WeChat official account in Perth, WeiPerth(微珀斯) is one of the largest and most influential platforms in the local Chinese community. With over 80,000+ subscribers, WeiPerth serves as a hub for local news, events, and updates, offering your business the opportunity to engage directly with the community.
Additionally, Perth Today (珀村Today), another leading account from Media Today Group, reaches 12,000+ subscribers, offering an additional channel for exposure.

We are also home to 10+ WeChat Assistants managing a combined subscriber base of 50,000+ in Perth, ensuring broad and effective reach for your campaigns.

RED (XiaoHongShu)

Known as the “Chinese Instagram,” our official RED account (WA Today) connects with over 10,000+ subscribers in Perth. This platform is ideal for businesses looking to share visual content and engage in conversations with a younger, more trend-focused audience.

Our Perth FANG RED account adds another 5,000+ subscribers, particularly focused on real estate and property, giving you a chance to target niche markets.

Weibo

With 78,000+ subscribers, Perth Todayon Weibo is an essential platform for staying connected with the wider Chinese community. This microblogging site offers a unique way to share updates, engage in discussions, and tap into trending topics.

Australia Today App

The Australia Today App is a highly versatile mobile platform delivering up-to-the-minute news and stories across Perth and Australia, 24/7. This app is recognized for its outstanding contribution to multicultural communication, winning the Premier’s Multicultural Communication Awards for three consecutive years in NSW. With 870,000+ Australian users, it serves as a bridge between your business and the growing Chinese community, ensuring that your brand’s message reaches a broad and engaged audience.

Partner with Us to
Boost Your Social Presence

Whether you’re looking to launch a new product, promote an event, or grow your business, Sensory Media Agency’s social media marketing services can help you achieve your goals. Let us help you connect, engage, and convert your audience on Chinese social platforms.

Email: info@sensorymedia.com

Phone Us: +(08) 6150 9656

Location: Unit 5 / 10 Canning Hwy,

South Perth, WA 6151

Success Story

During the COVID-19 pandemic, Sensory Media Agency played a pivotal role as the media director for the WA Police Force, coordinating the translation and dissemination of crucial information to the Chinese community. Our expertise in handling culturally sensitive and urgent communications across social media platforms has proven our ability to deliver impactful results when it matters most.

How We Can Help Your Business

Social Media Strategy Development

We create custom strategies tailored to your business goals, ensuring your brand message reaches the right audience across the most relevant platforms.

Content Creation & Management

Our team develops engaging content in both Chinese and English, helping your business maintain a consistent and authentic presence on WeChat, RED, and Weibo.

Community Engagement

We manage your online community, respond to inquiries, and foster positive interactions between your brand and the Chinese community.

Influencer Collaborations

We connect your brand with top influencers on RED and WeChat to increase visibility and drive engagement.

Advertising Campaigns

Targeted ads on WeChat and RED ensure your brand reaches the right users with the highest potential for conversion.

Developing programming and coding technologies with Website design in virtual diagram.co working team meeting concept,businessman using smart phone and digital tablet and laptop computer and name tag in modern office

Hand holding globe with CO2 reducing icon with virtual world for decrease carbon dioxide emission, carbon footprint and carbon credit to limit global warming from climate change concept.