Client Background:
The Perth Mint, renowned for its high-quality precious metal products, launched a new line of Chinese Zodiac commemorative coins. Their goal was to increase awareness and drive sales within the Chinese-speaking community in Perth and other major cities in Australia.
Challenge:
The client needed a targeted approach to connect with Chinese-speaking audiences, particularly those interested in cultural and symbolic items like the Chinese Zodiac coins. Traditional advertising channels were not enough to reach this specific demographic effectively.
Solution:
We developed a customized marketing strategy that focused on high-impact visibility within the Asian community. Our approach included:
- LED Billboard Ads: Strategically placed ads were featured on LED billboards at key locations known for high foot traffic among Asian communities. These included popular shopping centers and gathering spots, maximizing the coins’ visibility.
- Australia Today APP: We ran digital ads on our Australia Today APP, a platform widely used by the Chinese-speaking community. The app featured detailed, eye-catching visuals and promotional messages about the Zodiac coins, driving engagement directly from the app.
Results:
The campaign was highly successful in generating attention and increasing interest in The Perth Mint’s Chinese Zodiac coins. The ads on both the LED billboards and the Australia Today APP reached thousands of potential customers, leading to a significant boost in inquiries and sales.