Client:
Golden Road Australia is a supplier of top-tier Australian sea cucumbers, sustainably harvested by hand from the pristine waters of Western Australia. Their commitment to delivering high-quality, ethically sourced products makes them a trusted brand in the premium seafood market.
Objective:
Golden Road Australia aimed to expand their digital presence to reach a broader audience, particularly in the Chinese-speaking market, and increase awareness of their premium sea cucumber products. They required an optimized website and social media strategy to showcase their unique offerings.
Solution:
To help Golden Road Australia achieve their goals, we provided two key services:
- Website Design and Development:
We built a modern, visually appealing website that highlights the purity and quality of their sea cucumbers, along with their sustainable harvesting practices. The website is designed to appeal to both local and international audiences, providing a seamless user experience across devices. - Xiaohongshu (RED) Account Management:
Recognizing the significance of Xiaohongshu (RED) in reaching Chinese consumers, we managed their account by curating engaging content that tells the story of Golden Road’s sustainably harvested sea cucumbers. Our strategy involved highlighting the product’s nutritional value, health benefits, and exclusive harvesting process, connecting with a highly engaged and health-conscious audience.
Results:
- Increased Brand Awareness:The website served as a strong foundation for their digital presence, allowing customers to easily explore their products and learn about their ethical practices.
- Growing Engagement on RED:Through consistent and well-targeted content, Golden Road saw a significant increase in followers and interactions on Xiaohongshu, positioning them as a trusted supplier of premium sea cucumbers in the Chinese market.
3 Comments
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Maxwell Zovan
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Arista Williamson
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